7 Powerful Reasons E-commerce Sellers Should Try Amazon Ads Over Google Ads
Amazon Advertising is one of the most influential and effective advertising platforms available today, yet many e-commerce sellers need to take aren't full advantage of it.
Despite this tremendous opportunity, I've noticed that most e-commerce businesses focus their advertising efforts on Google Ads instead.
In this Substack, I will convince you to diversify your PPC strategy and invest in Amazon Ads.
Keep reading to learn of my seven compelling reasons every e-commerce seller should be using Amazon Ads in addition to Google Ads.
Reason 1: Higher Quality Traffic
People searching on Amazon have much higher buying intent than those searching on Google. Amazon's audience primarily comprises people ready to make a purchase decision.
They search for products they want to buy or research potential purchases.
Google searchers may be in the early research stages, just exploring topics or gathering general information.
Many Google searches don't convert because people want to wait to buy.
They need to move further down the purchase funnel first.
On the other hand, Amazon's on-site search volume gives sellers access to highly qualified traffic.
Over half of all product searches happen directly on Amazon.
And because Amazon visitors have indicated they want to buy, they are likelier to click on and convert from Amazon PPC ads.
You can reach more customers by tapping into Amazon's ready-to-buy audience.
Reason 2: Higher Conversion Rates
Amazon's conversion rates are much higher than Google's for a few key reasons:
Intent to purchase - People searching on Amazon are ready to buy. They are looking for specific products and brands rather than just researching. This translates to higher conversion rates.
On-site checkout - With Amazon, users can purchase directly on the site without having to click through to another website. Removing friction from the buying process increases conversion rates.
Customer trust - Amazon has built immense customer trust. People feel confident purchasing through Amazon, which leads to higher conversion rates.
Recommendations - Amazon's recommendation engine shows users complementary and relevant products, which leads shoppers to add more items to their carts and buy more.
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