7 Small Ways to Improve Your E-commerce Website Read Rate
If you have a website for your e-commerce business, then the read rate of your website is probably something you've thought about. If you haven’t considered it, it's time to start thinking about it. The read rate measures how many visitors read through your site's content.
It doesn't matter if they only skim through or don't even scroll down past the first few paragraphs — they still count as having "read" something on your site.
So why is this important?
Well, if people are coming to your site and not reading your content, this can negatively impact conversions by making them feel less informed about your product offerings and, therefore, less likely to buy from you.
What is a read rate and why does it matter?
The read rate is the percentage of visitors who read a given content on your website, like product descriptions or blog posts.
A high read rate indicates that you're providing value to customers, which means they'll be more likely to buy from you in the future.
A low read rate suggests that something may need to be fixed with how well-written your product descriptions and blog posts are--or even whether they're relevant.
Keep reading to learn about seven small ways to improve your e-commerce website read rate.
Use white space to separate sections.
One of the best ways to improve your e-commerce website read rate is to use white space. White space is the blank area between sections, paragraphs, and images.
It's also known as negative space, and you can use it to separate sections on your site in a visually appealing way that makes it easier for readers' eyes to follow what they're reading.
White space helps create a better user experience by making your pages look more clean and organized
Nonetheless, you don't have to go overboard with this technique; adding a few lines between paragraphs will do the trick.
Use relevant and accurate tags.
Tags are the words and phrases you use to describe your content. They're crucial because they help users find what they're looking for, so it's vital that you use them correctly.
Be relevant: Make sure your tag corresponds with the content on the page or in an image or video. For example, if you're selling a pair of shoes on your e-commerce site with a picture of them on the homepage, then "shoes" would be an appropriate tag since it describes exactly what people are viewing now.
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