8 Things You Can Do Right Now To Boost eCommerce Conversions In 2023
If you're an eCommerce business owner, you know you need more than just getting people on your site. You have to keep them there, and make sure they buy something.
Here are eight ways you can improve your eCommerce site in 2023.
Build a stronger relationship with your customers.
Building a stronger relationship with your customers is one of the most important things you can do to improve your eCommerce site. When customers feel like they're part of your business, they will be more likely to return and purchase again.
The most effective tactic for improving customer relationships is by providing excellent customer service and making it easy for them to contact you if they have general questions or concerns about their order or products.
Once someone has ordered from you, please keep them in the loop about what's going on with your business--new products and services that might interest them, promotions that apply specifically towards repeat customers (such as discounts), etc.--and give them incentives for choosing repeat purchases over new ones (e.g., free shipping).
How?
Through newsletters and email marketing. 😉
Make sure your website loads fast.
You can only afford to have a fast-loading website in 2023.
In fact, research shows that if your eCommerce site takes longer than 3 seconds to load, you'll lose 7% of your sales each year.
So how can you tell if your site is fast enough? Many tools out there will test the speed of any URL (including yours).
I recommend using Google's PageSpeed Insights tool or Pingdom Speed Test. Both offer free tests and diagnostic reports that tell you what needs fixing on your site, so it loads faster. They also give suggestions for improving things--like minifying JavaScript code or optimizing images--so be sure to check those out.
Once you've identified where improvements need to be made, there are many ways for you to make your site faster by making changes like removing unnecessary plugins/scripts from pages—or even rewriting entire sections into lighter versions through content delivery networks (CDNs).
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