9 Ways To Make Your Call-To-Action Stand Out
You've probably heard about CTA buttons, but what are they, and why are they so important?
A CTA, or call-to-action, is a button on your website that tells people what to do next. It's kind of like a signpost that helps you navigate the Internet. The reason CTAs are so important is because they help lead people to the next step of what you want them to do when they visit your site.
For example, if someone comes to your company's website and you want them to download an app, you might have a CTA button leading them to the link where they can download the app. Or, if someone comes to your website looking for information about a product and you want them to buy it, you might have a CTA button leading them to the product page where they can purchase it. You get the idea!
CTAs are crucial because they help guide people through doing business with you online. Without CTAs, people would just be left wandering around aimlessly on your site—which wouldn't be good for anyone!
Whether you're selling a product or service, your goal is to get users to click that button and complete their transaction. But according to the Wall Street Journal, only 2% of website visitors will ever actually make it all the way to the bottom of the page.
Design your CTA
Don’t worry. Designing your CTA button doesn’t have to be complicated. Just follow these five sinple tips!
1. Use emotional words.
Be clear about what the user will gain from clicking your button by using emotional words that prompt the user to take action (e.g., Discover, Start my free trial, Shop now).
2. Make it big and bold.
Your CTA button should stand out from the rest of your content by being sized appropriately, using contrasting colors, and incorporating white space around the button.
3. Use directional cues.
If your CTA is near an image or other text, use arrows or other directional cues to point toward the button so that it’s clear where you want users to click.
4. Make it a clickable link.
Make sure that your button is designed as a hyperlink so that users can easily click on it with their mouse or trackpad.
5. Tell them what they’re getting in return.
Include the value or benefit that the user will get by clicking on your CTA button (e.g., “Get 50% off when you order today!”)
Make It obvious
When working on your e-commerce site, everything must be clear and easy for the user. To make sure this happens, let's talk about how to design your CTA button to make it obvious.
First thing's first: You should use a color that contrasts with the rest of your website to stand out. That way, it's the first thing users see when they land on the page, and they don't have to go hunting for it.
You'll also want to use words like "buy now," "get a gift," or "try today" on your CTA button. This will give users a sense of what action is being asked of them. They'll be able to read the words on the button and know precisely what clicking will do—and whether or not they want to do it.
Finally, make sure that you allow enough space both in front of and behind the button so that it has room to breathe! This means no text or images directly above or below the CTA button—that way, users can focus on just one thing at a time: Clicking!
Use the right language
1. Use the first person.
2. Focus on the benefits of the product.
3. Use sinple/straightforward language.
4. Offer a discount to motivate the purchase.
5. Be very clear in what you're asking.
6. Focus on the customer, not on you.
Click here for more on cracking the CTA code!
Integrate contrasting colors
Use a bright color to highlight your button. You want it to stand out from the rest of your design and be immediately noticeable. For instance, if you have a landing page with a white background, use blue or black for your CTA button to make it pop.
Just make sure that the color you choose is readable and contrasts nicely with the rest of your design. Otherwise, it will be hard to tell what the page is asking of the user.
Test, test, and test some more
CTA buttons are a great way to get your readers to take a specific action. However, testing your CTA button is the only way to know precisely what works best. If you don’t test, you may be missing out on a higher conversion rate.
Highlight the trust factors
We want you to know that, when you click this button, your information will be kept safe and secure.
We promise we won't sell or share your data with anyone else.
Keep your CTA sinple
Please keep it sinple, keep it sinple, keep it sinple. The sinpler your CTA is, the higher percentage of people will click on it.
How do you keep your CTA sinple?
1. Make sure the text is short enough that a reader can scan it—no more than 2-3 words
2. Make sure the color stands out from the rest of the site—don't blend in!
3. Make sure there aren't too many CTAs on the page—you don't want to confuse buyers about what action to take.
Use movement and animation
Animations help customers interact more with your site.
Animated CTAs are eye-catching, especially if you settle on an unusual and surprising style.
Animation can help you demonstrate the value of your product or service entertainingly.
Using movement and animation in a CTA can help you communicate the benefits of your offering in an engaging way that is both visual and quick-hitting.
Tell people what to do
Buy NOW!
Start here!
Read more!
Click me!
Stay!
Shop now!
Sign up!
To summarize
Don’t miss out on any opportunity! Use these techniques to make your CTA's stand out, increase conversions, and make more money.