Cracking The CTA Code
Every day, e-commerce marketers flood customers and prospects with messages. Unquestionably, there are tons of videos, graphics, and written content out there, all of which promise solutions to every consumer pain point. What’s the result? Readers who are annoyed or bewildered and are far less likely to become paying customers.
So, what's the solution? Well, the answer is a clear call to action, also known as a CTA.
What is it?
A call to action (CTA) is a statement that motivates people to act.
It is a component of your marketing message that motivates your target audience to take a specific action. You could send an email but also include this information in a blog post or a podcast. This might be used to convince someone to take the next logical step in the buyer’s journey. Further, your CTA should be persuasive enough to encourage the prospect to take the next step you want them to take.
How to use a CTA
When a call-to-action (CTA) is compelling, it results in a conversion. The most popular approach is to click or tap on a button.
In addition, the call to action can take many different forms. For instance, a call to action may be used whenever you want the user to do something or respond somehow.
You can use it to convince your e-commerce visitors to do anything, such as download a PDF, fill out a form, buy something, or go on to the next page.
CTA examples include the following:
"Add to cart" buttons are used to purchase items.
Data collecting forms
Sign-ups for subscription services
"Continue Reading" and "Start Using It Right Now"
Buttons and widgets for social media sharing
Get help here. (Chatbots, online customer service agents, customer service numbers).
Where should you put your CTA buttons and links?
Make every effort to design CTA as creative, beautiful, and persuasive as possible.
Also, a CTA has three essential characteristics:
City (Placement).
Design
Statement (Text or copy)
Where to position your CTA?
Every page on your e-commerce site, and every email sent presents a new opportunity for prospects to convert in some way.
Place your CTAs in critical spots to ensure your visitors notice them.
According to eye-tracking research online visitors scan webpages in an F shape. After taking two glances across the page from the upper-left corner, the user will gaze down the left side of the page (and scroll). In other words, include CTAs in your article headers, side panels, and at the bottom of your articles, among other locations.
However, like with anything else, you should test to see what works best for your site's visitors.
Keep in mind that your CTA should be visible to the user and tempt them to click on it. To begin, choose a bright, contrasting hue to draw the reader's attention to it on the page.When utilized appropriately, colors, images, and typefaces can all work together to captivate your target audience.
Examples of CTA text
Remember to use the active voice. Writing short and intense CTAs is not only more persuasive, but it's also necessary due to the character limits on ads. Start with a verb ("buy") and follow with an adverb ("now") or a subject ("ebook") or both.
Here are two straightforward CTA examples: "Buy Now" or "Download this ebook now."
Other words to use, include:
Buy
Shop
View
Join
Download
Claim
Order
Reserve
Save
Add to Cart
Pick
Find out
Click here
Swipe up
Check it out
Get started
Subscribe
Sign up
Refer
Grab
Learn more
Now, appeal to their FOMO like this:
"Limited time offer. Get your free NFT!"
"Buy now and get 35% off!"
"Order a limited-production hand-made candle now!"
Finally, while CTA copy is frequently transactional, try to make it conversational. For instance, instead of writing "Our new candles are in stock. Click here to buy now," more conversational copy would read "Our new candles are back in stock. When will we see you?"
Create your unique CTA
Invariably, you are never limited to using the standard examples. Using your imagination, create unique calls to action.
Begin by explaining what your e-commerce site offers to your customers (or revisit your mission statement). For example, “I own and operate a tailoring shop where my customers get custom-fit clothing.”
Next, compose a 2-5 word CTA using the verbs and modifiers you've created. Specifics such as "Get a free fitting!" or "Treat yourself to something special today!" are examples of what to include.
Remember frens, all it takes is a bit of time penning your CTAs to ensure you’re GMI.
Thanks for reading, and cheers!