Deck the Boards: 13 Festive and Budget-Friendly Pinterest Marketing Tips for the Holidays
'Tis the season to be jolly and get your brand noticed on Pinterest!
With Facebook losing its charm, Pinterest has emerged as the go-to platform for businesses looking to tap into the holiday shopping frenzy.
Boasting over 433 million monthly active users, Pinterest offers unique features and marketing opportunities that can help your brand shine during the holiday season.
So, let's unwrap the ultimate guide to marketing your brand on Pinterest for the holidays without breaking the bank!
13 Best Practices for Holiday Marketing on Pinterest
Jingle All the Way with Popular Categories: To truly stand out on Pinterest, create Pins that align with the most popular categories on the platform. While Pinterest has traditionally appealed to women, a growing number of men are using the platform, too, so consider your target audience when planning your Pins.
Dazzle with Eye-Catching Images: In the visually-driven Pinterest world, the right image can make or break a Pin. Use professional tools like Canva to create attractive, holiday-themed images that capture attention and encourage engagement.
Optimize Your Pin Size: Santa isn't the only one who loves vertical images on Pinterest. Go for the optimal Pin size of 1000 x 1500 pixels with a 2:3 aspect ratio to ensure your Pins stand out in the feed.
Delight with Instructographics: Take advantage of Pinterest's love for DIY content by creating instructional infographics. These "instructographics" provide valuable information to users and are highly shareable.
Sleigh the Timing Game: Timing is everything when it comes to Pinning. Test different posting times to determine the best ones for your target audience, but keep in mind that, on average, the best times to post are 2 PM – 4 PM EST and 8 PM – 1 AM EST. And guess what? According to Hubspot, Saturday mornings are the prime time to post, so make sure you don't sleep through it!
Make Pinning Effortless: Make it easy for your audience to Pin your content by adding a hovering "Pin It" button to your website or app. WordPress users can utilize the Pinterest Pin It Hover button plugin for seamless Pinning.
Spread the Holiday Cheer Across Platforms: Connect your Pinterest account with your other social media platforms like Twitter and Etsy. This helps you leverage your existing followers and increases your content's visibility.
Ho Ho, How About a Newsletter Pin? Take advantage of leveraging your newsletter to drive engagement on Pinterest. Share your latest Pins and encourage subscribers to explore your Pinterest account for more festive inspiration
Jingle All the Way to the Top with SEO: Optimize your Pins for search using a Pinterest SEO strategy. Research keywords related to your business and incorporate them into your Pin titles to increase discoverability. Use tools like Google Ads Keyword Planner, SEMRush, or Keyword Tool to find keywords that fit the theme of your pin. Identify long-tail keywords, which are specific phrases used by potential customers, to increase the chances of your pins ranking higher in search outcomes.
Get Festive with Rich Pins: Sprinkle some holiday magic with Rich Pins. These Pins provide more interactive and detailed information, making them great for showcasing your products or services during the festive season. Think of rich pins as little holiday elves that enhance your regular Pins with extra data. Unlike regular Pins, rich pins include additional information, such as product details, pricing, availability, and even recipes. They provide invaluable context that makes your Pins more valuable and informative. Boost the enchantment of your rich pins by optimizing your content. Ensure your product descriptions, recipe ingredients, and article headlines are clear, concise, and engaging. Don't be a Scrooge with your words; make them festive, informative, and memorable.
DIY Gift Guides and Inspiration: 'Tis the season of gift-giving, so create DIY gift guides and inspirational boards that resonate with holiday shoppers. Help them find the perfect presents and create a buzz around your brand. Make your gift guides appealing by curating them around different themes. From "Gifts for Tech Lovers" to "Cozy Goodies for Homebodies," diverse themes capture the attention of a broader audience. Create separate boards for each gift guide to keep your content organized and easily accessible for your audience. Add relevant descriptions and titles to each board to optimize their discoverability. Don't forget to include a call-to-action button on each board, directing users to explore your gift guide.
Run Holiday Contests and Giveaways: Spread holiday joy by organizing contests and giveaways on Pinterest. Encourage users to engage with your brand by asking them to Pin, Repin, or create boards related to the holiday season. Make sure to follow Pinterest's guidelines for commercial promotions.
Jingle Bells, It's Analytics Time: Make good use of Pinterest Analytics, available within your Pinterest for Business account, to gain insights into how your pins are performing. Track metrics like impressions, engagement, and click-through rates to unwrap valuable data that can guide your future pinning strategies.
In Summary
Remember, marketing your brand on Pinterest during the holidays is all about spreading joy, inspiring your audience, and showcasing the unique value you bring to the festivities.
With these budget-friendly best practices, you'll sleigh the competition and make a lasting impression.
Wishing you a joyful and triumphant Pinterest marketing season!