Do you want to boost your eCommerce earnings right away? Invariably, the way we market to our customers has shifted considerably. There are more opportunities than ever before to connect with current customers, to reach new prospects, and to turn first-time visitors into loyal brand supporters. As a result, now is an excellent time to start setting up your email marketing strategy. I understand how hectic this time of year can be, especially with Black Friday, Cyber Monday, and the holidays just around the corner.
Let me show you a few proven email marketing segmentation tools for increasing your eCommerce sales and take the guessing out of the equation.
Ready? Let's get this email party started!
Improve your email segmentation and personalization approach
When someone visits your eCommerce site, always invite them to join your mailing list so that they may get future newsletters, blog posts, and promotions. It’s easier to generate email subscriptions when prospects have a genuine interest in your niche, product, or service.
Is there a secret sauce?
The key to successful email marketing is lead segmentation. By segmenting your audience, you can design tailored marketing tactics that connect directly to certain demographics. Customers of an online candle store, for instance, may be segmented based on their favorite scents or when they make the most purchases such as during the holidays. Thus, you can ensure they get relevant special offers and announcements right on time.
In addition, you can increase open rates by up to 26% if you personalize content and subject lines. Do this, and you will increase email signups, customer loyalty, customer engagement, and the customer experience.
How can you start segmenting today?
Check out my 5 favorite email marketing and segmentation tools listed below:
ConvertKit
ConvertKit is largely intended for smaller eCommerce sites searching for methods to advertise and sell their homemade items, and it excels at guiding you through the ever-changing and difficult world of marketing. Their educational section has a plethora of information, including how-to articles and courses, all focused on helping your email marketing succeed.
It also offers subscriber scoring and Facebook ad synchronization that make email marketing even more effective.
MailerLite
If you're searching for a strong yet user-friendly email service, MailerLite is an excellent choice. The email editor in the program is among the best and most user-friendly on the market, with a wealth of useful blocks and themes. Another amazing feature is the ability to build complicated processes by combining several activities and criteria, simultaneously. Because the design is simple, it's easy to manage.
Here are a few of the tool’s essential features:
A simple and powerful drag-and-drop email editor.
List organization and categorization, as well as tag assignment
Automation
Subscription forms that appear as pop-ups or are integrated into a website-creation tool
MailerLite comes with all of the tools you'll need to run great campaigns, as well as a wide range of connectors.
EmailOctopus
EmailOctopus is the most basic and cost-effective choice for email marketing, with monthly subscriptions starting at $20. Autoresponders, segmentation, and tracking are included. If you don't want to spend a lot of money on enterprise-level solutions, this is an excellent option for your eCommerce business.
You can also expect to get the following:
An email-creation tool
List segmentation and administration
Autoresponders\s Reporting\ Integrations
Omnisend
Omnisend, although it is a powerful email marketing solution, it does not sacrifice usability. Omnisend's email marketing capabilities include a visual builder for email campaigns, email capture tools, and a large library of email and automation workflow templates.
There are various email-sending systems available, but Omnisend is unique in that you can add other channels, such as SMS and Facebook Messenger, to the same automated process without switching platforms.
Drip
As the name implies, Drip strives to make drip campaigns as simple as possible. In fact, you can use it for email marketing and SMS.
Moreover, Drip can send personalized emails to first-time purchasers, cart abandoners, repeat customers, and other prospective customers. Further, it automates email delivery.
You have the power now
By using any of the tools above, you can ensure your site’s visitors will be interested and engaged. Why is this vital? So, you can skyrocket your eCommerce sales, optimize profits, and make it to Degen island!
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