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Google Analytics 4 for E-commerce: The Only Guide You Need

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BowTied Parrotfish
Nov 26, 2023
∙ Paid

Google Analytics has long been an essential tool for e-commerce businesses to understand their website traffic and customer behavior. 

The latest major upgrade to Google Analytics is version 4 (GA4), which provides advanced capabilities powered by machine learning. 

In this Substack, I'll provide an overview of how GA4 can be leveraged by e-commerce busin…

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