How Rokt AI Can Turn Your E-commerce Store Into A Cash Register
Do you have an e-commerce store?
If so, you've probably been looking for ways to increase your profits and make your customers happier.
If you're like me, you've probably also felt like you’ve tried everything to boost sales.
I started with advertising on Facebook and Google.
However, I still needed help getting the kind of engagement I required. And I needed to spend more money on ads that weren't converting.
I’ve tried putting up a pop-up banner, but that didn't work either—people just closed it down before they knew what it was about…
Then I found Rokt: A software solution that analyzes your customers based on their past purchases and interests, so they can see product recommendations in their inboxes when they're most likely to buy!
And now?
I wrote this guide to show you have to use it… so you're not just keeping up with the Joneses anymore—you can beat them!
With Rokt, you can eliminate the guesswork about what promotions will most likely appeal to your customers.
It uses machine learning algorithms to recommend promotions based on customer data like shopping history, demographic information, and more.
The best part: Your customers will love it.
Rokt makes it easy for them to find exactly what they're looking for—a new pair of shoes or a new book. And because the recommendations are based on customer preferences and interests, they'll feel like they've been personalized just for them.
Here's a step-by-step guide on how to use Rokt to promote offers through the checkout process and on order confirmation pages for both your e-commerce brand and other brands.
Step 1: Sign up for Rokt
Visit Rokt's website and sign up for an account.
Provide the necessary information, including your email address, company details, and preferred payment method.
Step 2: Set up your account
Once you've signed up, log in to your Rokt account. Complete your profile and provide additional information about your e-commerce brand or agency.
Step 3: Access the Rokt platform
After setting up your account, you will gain access to the Rokt platform and its various features.
Step 4: Choose your campaign type
Rokt offers different campaign types, including promoting your offers or promoting offers for other brands. Select the campaign type based on your objectives.
Step 5: Create a campaign
Start creating your campaign by clicking on the "Create Campaign" button.
Provide a campaign name and select the desired settings and targeting options.
Step 6: Design the offer
Customize your offer by adding images, text, and branding elements to make it visually appealing and aligned with your brand. If you're promoting offers for other brands, use the provided assets and guidelines for their specific requirements.
Step 7: Set up targeting and triggers
Define the targeting criteria for your campaign, such as customer demographics, behaviors, or purchase history. Specify when and where you want the offer to appear, such as during checkout or on the order confirmation page.
Step 8: Configure offer rules and incentives
Set up offer rules based on the desired customer behavior, such as minimum spend or specific products in the cart. Determine the incentives you want to provide, such as discounts, free shipping, or loyalty program sign-ups.
Step 9: Preview and test your campaign
Before launching the campaign, preview and test it to ensure the offer displays correctly and the triggers and incentives work as intended. Make any necessary adjustments based on the test results.
Step 10: Launch your campaign
Once you are satisfied with the campaign setup, launch it by clicking the "Launch Campaign" button. Monitor the campaign's performance and make data-driven improvements if needed.
Step 11: Review campaign analytics and optimize
Regularly review the analytics provided by Rokt to track the performance of your campaign.
Utilize this data to optimize your campaign and maximize its effectiveness.
Step 12: Adjust or end the campaign
You can adjust targeting, triggers, incentives, or content based on the campaign performance.
You can end the campaign by pausing or deleting it from the Rokt platform if necessary.
In conclusion
By following these steps, you can effectively use Rokt to promote offers through the checkout process and on order confirmation pages, whether for your e-commerce brand or other brands, to earn revenue based on customer engagement.
Ultimately, it's about creating a streamlined experience for your online shoppers.
Plus, by allowing your customers to discover additional products or brands that may interest them during the check-out process, you're allowing them to find exactly what they want or need.