How to Create Irresistible Holiday Gift Guides (That Will Send Your Shoppers Into a Buying Frenzy)
The holidays are the most wonderful and profitable time of the year for online retailers.
Holiday sales account for nearly 20% of annual retail sales, according to the National Retail Federation.
In 2023, U.S. holiday sales are forecasted to reach $957.3 billion.
With consumers hunting for gift ideas, holiday gift guides present a strategic opportunity to connect shoppers with relevant products.
Thoughtfully curated guides make shopping easier and more enjoyable.
They can increase average order value by suggesting complementary or higher-priced items.
In addition, well-promoted guides also help your brand stand out in the crowded holiday market.
Key Tips for Creating Engaging Holiday Gift Guides
Tailor guides to your product selection and target audiences. Create specific guides like "Gifts for Him" or "Stocking Stuffers Under $25."
Highlight best-selling and new products. Promote items you want to move with guides like "Our Top Holiday Picks."
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