How to Get Rid Of The "E-Commerce Look" and Create An Aesthetic Brand
If you run an e-commerce site, you know how easy it is for your website to get lost in the deluge of other sites. To stand out from your competitors, you need a strong visual identity that makes your site instantly recognizable. That's why aesthetics are critical to the success of any e-commerce site—and they should be part of your marketing strategy from day one.
The role of aesthetics in e-commerce
Aesthetics is a critical part of the user experience, and it's important because it influences the success of your business. Creating an aesthetically pleasing site aims to improve customer experience and, ultimately, sales.
What makes a good e-commerce site?
The answer may seem simple: If you want customers to buy products, they must meet a market demand and you must make them look good.
Create an experience, not just a shopping site
When creating an aesthetically pleasing e-commerce site, the experience is just as important as the aesthetics. You have to think about both to create a successful brand. Here are some things you can do:
Use the right colors and fonts for your website. You want to use words that feel soft and inviting but not so soft that they look like they're from another period or language altogether. And be sure not to overdo it with descriptions of your products—save those for a more detailed landing page!
Make sure there's a consistent theme throughout all elements of your site, whether they're images or text-based content such as product descriptions or testimonials from customers who love what they bought from you.
Use beautiful visuals, and make sure they're relevant
I’m not saying you should go overboard and make your site look like an art museum, but it's critical to understand that visuals play a huge role in what people remember about your brand. Studies have shown that visual information is processed much faster than text, and images are more likely to be remembered than text alone.
In fact, most people will retain only 10-20% of what they read offline, but nearly 80% if they see images while reading along.
This is why it's so essential to use beautiful visuals on your e-commerce site--they help your target audience learn about your product or service quickly and efficiently by telling them what they need to know in a way that's easy for them to understand (and remember).
Of course, this doesn't mean you should just throw random photos up on the wall because "it looks nice." It does mean taking advantage of these psychological benefits by using relevant visuals that support what users are looking for: Products with straightforward descriptions and prices; images illustrating how each item looks when worn or promotional material showing off deals on specific items.
Create a visually appealing landing page
A landing page is a web page on your site that is designed to persuade a visitor into taking action. The most common activity you want visitors to take is buying something.
Here are some tips for creating the perfect landing page:
Use a clear, easy-to-navigate layout. A successful landing page should have an intuitive design that makes it simple and quick for visitors to find whatever they're looking for without getting lost in too many menus or links.
Consider using one of several free templates (like those available through Shopify).
Choose high-quality images and videos over stock photos from Google search results.
Avoid overly complicated text messages if possible—ensure everything has been edited carefully, so there aren't any typos causing confusion amongst readers.
Keep the overall theme simple but impactful; if possible, create some kind of visual continuity between different elements on each page.
When possible, use relevant keywords within meta tags so Google knows what content lives behind each unique URL.
Be consistent with your style
Consistency is one of the most important factors in making your e-commerce site aesthetically pleasing. Consistency gives off a sense of professionalism, quality, trust, and brand loyalty - all things vital to any e-commerce business.
The importance of consistency can't be stressed enough. Aesthetic design is about creating a unified experience for users on each page of your site so that it looks like it belongs together (even if it does have different elements). To achieve this unity requires consistent design elements throughout every page and section of your website.
Don't use too many fonts
Generally, your site shouldn't have more than three different fonts. This is because a website with just one or two fonts can be very aesthetically pleasing and easy on the eyes.
If you're using more than three different fonts on your site, your visitors will likely have trouble focusing his attention where it's needed most (such as on your call-to-action buttons).
Keep your site clean, minimalist, and easy to read
Let's face it, the Internet is a noisy place. Millions of websites are vying for your attention, so if you want to stand out from the crowd and make sure people can find their way around your site quickly, you need to keep everything clean and minimalist.
Here's what I mean by "clean":
Don't clutter up your pages with unnecessary text or images–these can distract from the main message you're trying to convey.
Use white space effectively–this will help increase readability (and therefore conversion rates) because visitors don't have too much going on at once.
Here are some tips for keeping things simple:
Keep only one thing happening per page/screen to avoid confusion.
Make sure that all navigation tools such as links and buttons are clearly labeled, so customers know where they're going.
Make sure all text is readable on both large screens like laptops but also small mobile devices too. This means avoiding tiny fonts in favor of larger ones which will often cause scrolling problems when viewed on smaller devices like phones because there isn't enough room horizontally between lines. In contrast, vertically, there might not be enough room either way up, depending on whether we're talking landscape or portrait mode.
Final thought
These are just some effective ways to make your e-commerce site more attractive. I hope you've found these tips helpful and provide the inspiration you need to create a beautiful online shopping experience for your customers.