How To Get The Most Out Of Native Ads For Your E-Commerce Site
According to Outbrain, consumers look at native advertising 53% more than display ads.
Native advertising, also known as sponsored content, adver-content, AD, or native advertising placements, is a subset of website content that doesn't look like traditional advertising.
In addition, native ads have become popular because they don't interrupt the user experience, and people tend to ignore banner ads when they appear on websites.
This makes them an excellent option for marketing your e-commerce site if you want to increase sales without paying higher CPM rates or disrupting user engagement with intrusive pop-ups.
This substack will give you an overview of native advertising--what it is and how your e-commerce site can benefit from this buzzworthy marketing format.
What are native ads?
Native advertising can be described as a form of online marketing that integrates the look and feel of an ad into the context of another website. The term "native" is derived from its similarity to other content on the page, such as news articles or blog posts.
In fact, 68% of shoppers trust native ads when they’re presented in an editorial format.
A native ad might be a text-based blog post, image, video, or audio clip.
The key to the format is that it looks like it belongs on the site where it appears—it's not something that jumps out at you and screams, "AD."
Achieving success with native ads is knowing which types are likely to appeal most strongly to your target audience and then using those formats consistently across your marketing channels.
So, now you’re wondering how much you’ll have to spend, right?
Well, you can purchase native ads on a cost-per-thousand impressions (CPM) basis. This means that you pay a set rate once your ad is displayed 1,000 times.
The cost of native ads will also depend on who you’re targeting and where your ad appears.
Also, there are multiple variations. The seven types of native ads, include:
Standard image ads
Videos
Click-to-play videos
Streaming videos
App installs
Carousel
Native social media posts
Native ads vs. paid ads: Which is better for your e-commerce business?
The Content Marketing Institute found that native ads get between 5-10% higher click-through-rates (CTRs) compared to more aggressive paid campaigns. When approached strategically, native ads are a great way to reach your audience and build relationships with them.
Keep reading with a 7-day free trial
Subscribe to BowTiedParrotFish’s Newsletter to keep reading this post and get 7 days of free access to the full post archives.