How to Optimize Your E-Commerce Site for SEO: A Guide for Beginners
When I first started my e-commerce business, I had no idea how to optimize my product pages for search engines.
I'd heard that SEO was important, but I thought it was something only big companies with huge marketing teams had to worry about.
After a few months of running my site, I realized that if I wanted any kind of traffic, I needed to start learning how to do this myself.
If you're running an e-commerce site, you might wonder how much more traffic you can get if you optimize your site for search engine optimization (SEO).
The truth is that the amount of traffic you can get from SEO depends on various factors, such as the size of your site, the competitiveness of your niche, and the quality of your content.
However, some general estimates can give you an idea of how much more traffic you can get if you optimize your e-commerce site for SEO.
According to a study by BrightEdge, websites that rank on the first page of Google search results get 53% of organic search traffic.
The second page gets only 15%, while the third page gets only 9%.
This means that if you're not ranking on the first page of Google, you're missing out on a significant amount of traffic.
Another study by Chitika found that the top result in Google search results gets 33% of the traffic, while the second result gets only 18%.
Hence, if you're not ranking in the top spot, you're still missing out on serious traffic.
So, how much more traffic can you get if you optimize your e-commerce site for SEO?
It's hard to give an exact number, but it's safe to say that you can get significant traffic if you rank higher in search engine results pages (SERPs). SEO best practices, such as optimizing your website's structure, using relevant keywords, and creating high-quality content, can improve your website's visibility and attract more visitors.
It's also vital to note that SEO is not a one-time event but an ongoing process.
By continuously optimizing your e-commerce site for SEO, you can enjoy long-term benefits, such as increased traffic, improved user experience, and competitive advantage.
Optimizing your e-commerce product pages for SEO is essential to improve your website's visibility and attract more customers.
Follow these steps to optimize your e-commerce product pages for SEO
Step 1: Conduct keyword research
Conduct keyword research to identify the most relevant keywords to your products. Use tools like Google Keyword Planner, Semrush, or Ahrefs to find the best keywords to target. (I provide instructions for using Ahrefs and Semrush below).
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