How to Pick An E-commerce Color Scheme That Drives Profits
As humans, we’re hardwired to respond to color. It’s the first thing people notice when they visit your website. So it makes sense that selecting a palette of colors for your e-commerce store is essential if you want to maximize conversions and sales.
Color has a significant influence on our moods and emotions, which in turn influences buying behavior.
Consumers are also influenced by color when judging product quality; this may be why Apple uses white backgrounds on its devices—it gives off an air of simplicity and elegance that makes customers trust the brand more easily.
The saying “first impressions count” holds true for online stores as well; if you want clients to trust in what they see on your site from the outset then choosing appropriate hues is key!
Let’s talk about color symbolism
Red is the color of passion and danger. It's a very emotional color, so use it sparingly to give your store a sense of urgency or excitement.
Blue is a calming, peaceful color that represents trust. If you're selling something that's expensive or has high price tags like luxury cars or diamonds, blue might be the right choice for you.
Green represents nature, growth and health; it helps consumers feel relaxed because they associate it with positive things like forests and grassy fields.
Choose the right colors for your brand
Chances are, you’re pretty familiar with the color blue. It’s everywhere—the sky, the sea and even your favorite pair of jeans. But did you know that according to recent statistics, blue is also the most popular color among e-commerce businesses?
One way to start narrowing down which colors work best for your business' aesthetic is by using tools like Adobe Color CC or Coolors that allow users to create palettes based on their input parameters (like “cool tones”). These can give you a clearer idea of whether or not their proposed color scheme would be appealing before you commit too much time into creating it.
Primary vs. secondary colors
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