How to Use DIY Tutorials To Sell Your E-Commerce Products
People love DIY projects. You know that. You see them everywhere!
You've probably seen videos of people demonstrating how to make their own toothpaste, or how to make an infinity scarf, or how to make a beer cooler. And they all look like they're having so much fun!
But you know what? They're not just having fun—they're selling things. It's not as obvious as you might think:
Using DIY tutorials to sell your e-commerce products is a great way to keep your customers coming back for more. By instructing them on how to use and apply your products, you're showing them that you believe in the quality of what you're offering—and that you want them to get the most out of their purchase.
It's also an excellent way to build brand loyalty. When people feel like they can trust the company they're buying from, they're more likely to keep coming back instead of searching around for another option.
By clarifying how to get the most out of your product, you're eliminating many barriers that might prevent a customer from making a purchase—which means they'll be more likely to buy from you again in the future. It's all about building trust!
Tips for creating a step-by-step tutorial on how your product can be used
All you have to do is gather some of your most-loved items and feature them in a tutorial that shows people how they can use those items in surprising ways. If they see something they like, they can click the link attached to the item or head to your website to check out more of what you have to offer! It's that simple.
DIY tutorials capitalize on two important things: People love seeing creative ideas happen right before their eyes, and they want new ways to use items they already own. When you show them fun new uses for items they already love, chances are good that they'll want even more of what you've got!
When you're creating a DIY tutorial for your product, it's important to make it fun, easy, and clear!
Here are some tips to keep in mind:
1. Fun! If you're not having fun while making your tutorial, how can you expect your audience to have fun while watching?
2. Easy! Don't make the steps hard or complicated—the whole point of a DIY is that anyone can do it! If they need help, they won't watch your video all the way through.
3. Clear! Above all else, make sure that the instructions are clear and understandable. You want people to be able to watch your video once and get all the info they need.
Now you're ready for anything!
Video of your product with music and slow motion shots
Every brand should have a video that showcases their product. It’s a great way to introduce the product to potential customers, while creating content that can be used across your social media platforms.
It’s also easier than you think!
Here’s how:
Set the scene.
The first step is setting the scene for your product. Think about what you want to convey about it and how you want people to feel when they see it. You want to make sure it stands out from all the rest so choose a backdrop that will complement it without distracting from it.
You might even consider putting together a mood board of photographs or images that reflect the aesthetic of your brand. This will help you during this stage and when choosing products for the shoot later on.
Pick your products.
Now it's time to pick the products you want to feature in your video. Consider what you're showcasing and how they relate to each other. Do they naturally go together? Use this as an opportunity to create a story around them and show off their versatility.
Remember to use slow motion effects so that viewers can see exactly what's happening as well as some cool details they might miss otherwise!
Demonstrate your product's uses.
It may seem obvious, but many companies forget this one: make sure you're actually showing off how to use the product in the tutorial. If you're selling a mixer, don't just show how pretty it is—show how it works by mixing something up!
Location, location, location
Are you selling garden tools? A beach bag? Hiking boots? Whatever it is, make sure the setting of your video reflects the product itself. You should have no trouble finding a background environment that fits.
Choose the right music.
Adding music is another great way to engage your audience in the content of your video. With music, your video may be able to stand on its own as an ad for your product
Try experimenting with different types of music when you create your first draft. Try out a few different genres and see which one has the most impact on your target audience.
Make sure that the lighting is sufficient so that you can see what's going on in all of your shots.
Keep it short and sweet.
People don't want to watch something that drags on forever—even if they're interested! Aim for around 5 minutes or less when making your video
As you start using your product, begin narrating what you're doing in an enthusiastic voice: "I'm about to show everyone how I use my [product name]!"
Final thought
DIY Tutorials are a great way to show off your products and help your customers get the most out of them. People love a good how-to video, and they’re also super easy to make.
Plus, unlike many of your other marketing efforts (YouTube ads, for instance), tutorials last forever. Once you’ve made one, you can use it time and time again for new customers and old.
Here’s a summary of why you should consider adding DIY tutorials to your e-commerce marketing strategy:
Tutorials show off your product in action.
People love how-to content.
They’re relatively inexpensive to create—the products themselves cost you nothing but time!
They can be repurposed multiple times.
You can use them on multiple channels.
When customers learn to use your products in creative ways, it boosts their understanding of the products' value and shows them the kind of power they have when they use it.
And if people learn to use your products in creative ways, they're more likely to share their experience with others, which is good for building word-of-mouth advertising.