How To Write Welcome Email Subject Lines That Get More Clicks & Make You Money
When running an online store, one of the best ways to build rapport with your customers is by sending a welcome email.
According to Campaign Monitor, welcome emails have an average open rate of 82%, which is five times higher than other marketing emails' open rates.
Welcome emails also have a significantly higher click-through rate (CTR) of 25%, versus the average 17% CTR for other types of emails.
Further, a study by Invesp found that welcome emails generate 320% more revenue per email than other promotional emails.
These high open and click-through rates make welcome emails an excellent opportunity to engage customers with your e-commerce brand, establish trust, and provide a welcoming impression.
In addition, a well-crafted welcome email can help you make a great first impression and set the tone for a lasting relationship.
However, one of the critical elements of a welcome email is the subject line.
The subject line must grab the recipient's attention and encourage them to open the email.
Here are some examples of subject lines you can use in your welcome email. 🔽
Thank You for Joining Our Community!
Express gratitude for the customer taking the time to join your e-commerce store. This subject line needs to be warm and friendly, welcoming the recipient to be part of your community.
Exclusive Access to Limited-Time Offers—Only for New Customers!
This subject line creates a sense of urgency by promoting time-limited offers while offering exclusive deals to new customers.
Welcome to [Your E-commerce Store Name]!
Straightforward and to the point, this subject line tells the customer precisely what they expect in the email.
First Time Shopper? You're in for a treat!
This subject line acknowledges the customer's first purchase and positively impacts the entire interaction with your store.
Your Exclusive Welcome Discount Awaits!
Offers and discounts are an excellent way to encourage new customers to engage with your e-commerce store. This subject line will quickly pique the recipient's interest and motivate them to look more into your store.
Welcome to [Your E-commerce Store Name], [First Name]!
Personalization adds a touch of warmth to the communication. This subject line allows you to address the recipient by name, instantly making them feel valued and appreciated.
Discover [Your E-commerce Store Name]—Your One-Stop Destination for [Product Category]!
This subject line emphasizes the value of your e-commerce store and positions it as the ideal place for customers looking for a particular product category.
[First Name], Welcome to the Ultimate Shopping Experience!
This subject line adds a personalized touch, making the recipient feel seen and recognized. It also emphasizes the excellent shopping experience using the word "Ultimate."
Welcome to the [Your E-commerce Store Name] Family!
Using the word "family" connotes a sense of belonging and emotional attachment. This subject line emphasizes a deeper, more personal connection with the customer.
[Your E-commerce Store Name] Welcomes You with Open Arms!
This subject line uses a friendly tone to create a warm, welcoming atmosphere, inviting new customers to explore your store and all its features.
Choosing a subject line that reflects your brand identity, values, and tone of voice is crucial to make the right first impression.
Consider these examples to craft your welcome email subject line, and use them to inspire you to develop your unique communication strategy.
I also wanted to remind you that my guide on how to write effective cart abandonment emails is available here: How To Write Effective Cart Abandonment Emails with Subject Lines You Can Use Today
I've seen a huge difference in my conversion rates after using this strategy!
Follow this guide for creating more clickable subject lines
Step 1: Establish a Warm and Welcoming Tone
The subject line sets the tone for your relationship with the customer, so make sure it exudes warmth and friendliness. Avoid sounding overly promotional or spammy. Instead, focus on creating a personal connection with the recipient.
Step 2: Express Gratitude
Show appreciation for the customer choosing your e-commerce store by including a heartfelt thank-you in the subject line.
Consider phrases like "Thank you for joining us!" or "We're grateful you've joined our community!"
Step 3: Highlight a Benefit or Offer
Offer an incentive or showcase a benefit to encourage new customers to engage with your e-commerce store. Use phrases like "Exclusive discounts for new customers" or "Unlock special offers just for you!"
Step 4: Personalize the Subject Line
Make the subject line more personalized to the recipient by using their first name or mentioning their recent purchase. For example, "Welcome, [Customer's Name]! Enjoy 10% off your next purchase" or "Thanks for shopping with us, [Customer's Name]!"
Step 5: Create a Sense of Urgency (If Applicable)
If you have limited-time offers or promotions, create a sense of urgency in the subject line.
Use phrases like "Limited-time offer inside!" or "Hurry, sale ends soon!"
Step 6: Keep it Short and Sweet
Effective subject lines are concise and to the point. Aim for 30-50 characters to increase visibility and engagement. Avoid using excessive capitalization, symbols, or exclamation marks, which can make your email appear spammy.
Step 7: A/B Test Multiple Subject Lines
To find the most effective subject line for welcoming new customers, consider A/B testing. Test different variations and measure the open rates to determine which subject line resonates best with your audience.
Step 8: Experiment with Emojis (If Appropriate)
Emojis can add a touch of personality to your subject line and catch the recipient's attention. However, use emojis sparingly and make sure they are relevant to your message and target audience.
Step 9: Proofread and Test
Before sending the welcome email, double-check your subject line for grammar or spelling errors. Test how the subject line appears across different email clients and devices to ensure it remains clear and compelling.
Step 10: Measure and Analyze Results
After sending the welcome emails, analyze the open rates and engagement metrics to evaluate the effectiveness of your subject line.
To summarize
Welcome emails are fantastic opportunities for building relationships with e-commerce customers.
Remember, creating subject lines that welcome new customers requires empathy, personalization, and a focus on building a lasting relationship.
Following these steps and refining your approach, you can create subject lines that resonate with your audience.
Good luck! 🙌