Is Your Online Store Invisible? How to Diagnose and Treat Your SEO Health with an Audit
Did you know that over 50% of website traffic comes from organic search results?
As an ecommerce business owner, you want to drive as many potential customers to your online store as possible.
One of the most effective ways to do this is by optimizing your website for search engines through search engine optimization (SEO).
An ecommerce SEO audit is a comprehensive analysis and review of your website to assess its current SEO health and performance.
Running regular audits allows you to identify any issues or gaps preventing your online store from ranking higher in search engines.
This is critical, because the higher your website ranks for relevant queries, the more visibility it will have in organic results.
More visibility means more potential traffic and customers for your business.
Some key benefits of performing regular ecommerce SEO audits include:
- Pinpointing problems areas hurting your search rankings
- Discovering new SEO opportunities to pursue
- Tracking progress of SEO initiatives over time
- Maintaining search visibility as algorithms and best practices change
- Gaining insights to enhance website content and structure
- Ensuring technical elements like site speed don't negatively impact rankings
In this guide, we'll walk you through the step-by-step process for conducting a DIY audit of your ecommerce site's SEO.
Follow along to learn how to unlock more organic search traffic.
Do Keyword Research
Keyword research is a crucial first step of your ecommerce SEO audit.
This helps you identify the terms and phrases that your potential customers are searching for, so you can optimize your site content accordingly.
Start by making a list of your main products and services. For each one, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant search terms and phrases.
Look for keywords that have high monthly search volume, as those present the most opportunities to drive traffic to your site.
Pay attention to long-tail keywords too.
These are more specific phrases like "red cocktail dresses under $50."
Long-tail keywords have lower search volume but tend to convert better because they indicate a user's specific intent.
Analyze the keywords your top competitors are ranking for. Look for gaps where they aren't targeting certain high-volume keywords, and you have an opportunity to rank your site for those terms.
Prioritize keywords that relate directly to your core products and services.
Targeting unrelated keywords won't convert site visitors into customers.
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