Running An Effective eCommerce Remarketing Campaign
We all know that optimization is a crucial part of your eCommerce strategy. Invariably, the practice continues once you've found your target audience or even after you've achieved conversion rates that put you in the top tier.
While optimization will always be a part of your business model, you need to do plenty of other things to ensure continued success. One of these things, which you can address, is remarketing.
It's far too easy to spend all your time and energy finding conversion opportunities, and you need more time optimizing how you target those already-converted customers.
It may be difficult to believe that reaching out to customers who have converted already has any benefit at all — especially if those positive results took a significant amount of testing and work to achieve in the first place — but the truth is that remarketing helps put your store in front of new audiences who might just be interested in what you have to sell.
This substack will give you an overview of how your business can benefit from implementing remarketing campaigns and what factors you need to consider.
What is remarketing?
Remarketing is a tactic that helps you reach people who have visited your site but left without making a purchase. When you utilize remarketing, you can show ads to these visitors as they visit other sites or use other apps on the internet.
Remarketing also helps you build brand awareness and increase conversions by reminding customers about your product offerings with relevant ads tailored for each visitor based on their previous browsing history.
It's important to note that you should integrate remarketing as part of your eCommerce marketing overall strategy--whether it's social media advertising or search engine optimization (SEO).
Why is remarketing important for your eCommerce business?
Remarketing is a great way to reach your customers. It helps you get more sales, increase your ROI, and improve brand awareness.
Let's look at some other benefits of remarketing:
Reach people who have already expressed interest in your products or services. This means they've visited your site at least once before being shown ads on social media platforms like Facebook, Instagram (or even Google).
Target people based on their browsing habits or to buy history--show ads to those who have been interested in certain products but have yet to buy them.
Access to data such as age brackets and genders so that you know exactly what kind of person would most likely be interested in seeing those specific types of ads over others who may not be as relevant right now based on their interests/needs.
How to set up eCommerce remarketing campaigns in Google Ads
Create a Google Ads account
Create a new campaign and ad group in your desired experience (i.e., Search Network with Display Select, Shopping campaigns, etc.).
Keep reading with a 7-day free trial
Subscribe to BowTiedParrotFish’s Newsletter to keep reading this post and get 7 days of free access to the full post archives.