St. Patrick's Day E-Commerce Marketing Tips
How To Make Your Brand So Irresistibly Irish Your Customers Will Feel They Have No Choice But Buy
It's almost time for St. Patrick's Day again!
Do you know what that means? Sales are about to get a little crazy.
That's right, your sales are going to start experiencing something of a leap: Between 15 and 25% more purchases than usual. Are you prepared?
Therefore, it’s time to get ready for some serious green by making sure you're up-to-date on the latest ways to optimize your e-commerce site for this super popular holiday.
Here's how to make sure everything goes smoothly on March 17:
Make sure all the product pages are updated with the most current pricing and descriptions.
Make sure your email lists are up-to-date, so you can send out a reminder that you're offering deals for St. Patrick's Day. Make it easy for customers to opt-in if they're not already signed up.
Update your social media channels! Make sure there are clear calls to action on your posts about special deals, and make sure there are links that take customers directly to your sales pages.
Send out an email campaign (with an attractive subject line, of course) that advertises anything and everything you have on sale for St. Patrick's Day, and includes links to the sales pages for each item.
Get a holiday-themed design for your website.
Add green to your store (the color, not the environmental movement).
Whether you're celebrating St. Paddy with a pint of Guinness, a plate of corned beef and cabbage, or a trip to the local parade, most people have some kind of favorite St. Paddy's tradition.
If you're an e-commerce store owner, though, this holiday can also be a good time to come up with your own traditions—one that earns you a little extra cash!
A bit more about e-commerce theme ideas:
Leprechauns: This is a popular theme that can work well in a number of contexts. You could use it to update your logo or add a leprechaun character to your brand, or you could even just offer leprechaun-themed products.
Rainbows: This is another common theme for St. Patrick's Day that can add some color and some fun to your online store. Try putting up a rainbow background or offering rainbow products or accessories.
Lucky: A lot of stores opt for some sort of lucky theme on St. Patrick's Day, which can work really well with certain niches like apparel and jewelry.
Luck of the Irish: You don't have to be from Ireland to celebrate St. Patrick's Day! If you're feeling particularly festive, consider adopting the "luck of the Irish.
Here are a few more tips on St. Patrick’s Day themes:
Disguise the "add to cart" button as a four-leaf clover.
Give customers a discount when they apply the promo code "STPADDYS".
Paste a shamrock on everything you sell.
Pick one or two of your best-selling products, and make them "lucky" by giving them a 10% discount for all of March 17th!
Make it a game: Offer customers a chance to win prizes if they participate in games like scavenger hunts or trivia contests (with questions about St. Patrick's Day).
Take note: On St. Patrick's Day, Americans will spend $5.87 billion on drinks, parties, parades, green clothing and accessories, and more.
But how does this compare to other holidays? St. Patrick's Day is a distant third place to Halloween ($9.1 billion) and Christmas ($465 billion), but it still makes for a pretty good haul for shop owners.
Prep your site
Since St. Patrick's day is coming up fast, it also means it's time to think about how you're going to prepare your e-commerce site for the influx of traffic. Here's what you can do right now:
1. Make sure your back end is ready for the increase in orders.
2. Ensure your customer service team is ready for increased questions and complaints.
3. Plan how you'll handle any glitches that may come up with your inventory management system.
In summary
Holidays are all about finding ways to connect with customers through shared experiences and feelings.
I hope you enjoyed this quick post, and a happy St. Patrick's Day to all of you!
I'm wishing you a day full of rainbows, pots of gold, and all the luck o' the Irish.
And for your e-commerce site, I wish you a very successful St. Patrick's day—and every day that follows throughout the year!
Honestly didn’t know St Patrick’s was that big a boost for Ecom in general. Cool.