The 10-Second Email Formula: The Secret To Snapping Your Prospects Out Of Inbox Limbo
I've been writing emails for years, and people always ask me the same question: "How do I write an email that stands out in a crowded inbox?"
The answer is simple.
There must be more than a great subject line or brief teaser so your reader can open your message. No one wants to read bland text filled with marketing jargon or static questions.
If you're tired of sitting and waiting for your emails to be opened, these tips will snap your recipients out of their slump.
Give your emails that competitive edge.
People are busy, and with the average person getting over 100 emails daily, most need more time to read and engage with every single one.
When your email gets deleted before they see it, it means that whatever you're trying to say – you're losing.
Why 10 seconds?
It works like this: The moment someone sees your email in their inbox, they have 10 seconds before deciding whether they want to read it.
If you don't catch them within those first 10 seconds, then chances are good that they'll hit "delete."
The key is getting them hooked immediately when those 10 seconds are up…
How?
By increasing your email open rates.
If you can increase your email open rates, it means that people are more likely to engage with your content.
The more they engage with your content, the more likely they are to buy your product or even sign up for an account (which can lead to future sales).
It also means that people are more likely to share your content with friends and family. This can result in increased brand awareness and increased brand loyalty.
The 10-Second Email Formula
When your recipients don't open your emails, that's a lot of money to leave on the table.
The 10-Second Email Formula is a proven technique to help you get past the clutter of your readers' inboxes.
It's straightforward.
When you send an email, make sure it has these three elements:
A relevant subject line (something short and descriptive).
A brief, clear message with one central point or task for the recipient to complete.
A prominent call to action to move forward with whatever you've asked them to do.
Get to the point
If you want to keep your readers engaged and on-task, ensure they know exactly what they're getting into when they open your email.
Get right down to business in your opening line.
You're trying to get your prospects to do something when you send an email.
You want them to click a link or read more about your product or service.
However, if they don't open your email in the first place, you can't get that click or read that information—it's just lost in cyberspace.
Increasing your email open rates by 10% could mean hundreds of new sales, leads, and customers monthly.
Isn’t that what your business needs?
Tell them what your email is about (and why)
Your reader only knows what's going on if you tell them.
Include a short sentence describing what this particular piece of content will provide them- advice, information, or entertainment–and why it matters now.
This will help the reader understand whether or not they should continue opening your email.
Sample email subject lines that are guaranteed to increase open rates.
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