The 19 Pricing Strategies That Make Your Shoppers Buy (Even If They Don't Need It)
Pricing is one of the most critical elements of running a successful e-commerce business.
Set the right prices, and you'll maximize sales and profits.
Set the wrong prices, and you'll struggle to attract customers and cover your costs.
Yet, pricing isn't easy.
Customers have come to expect low prices and free shipping from giants like Amazon and Walmart.
How can a small e-commerce business compete?
The good news is that with the right pricing strategies, you can find a sweet spot that delights customers and sustains your business.
In this Substack, I'll explore the major pricing models and tactics used by leading e-commerce brands.
You'll learn how to set prices based on costs, competition, and customer value.
I’ll also share psychological pricing tricks to make savvy customers feel like they're getting a steal.
Whether you're just starting out or looking to revamp your pricing, this guide will give you the frameworks, formulas, and best practices used by the pros.
With the right pricing plan, you can beat competitors, boost conversion rates, and take your e-commerce business to the next level.
Let's dive in!
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