The 8 Things Your eCommerce Store Needs To Focus On In January 2023
It's that time of year again!
The holidays are over, and it's time to look at your business and make changes. Implementing new strategies can be an excellent opportunity to improve your sales and your customer experience.
Ready to get started?
Here are the top eight things you should focus on as an online retailer in January 2023.
Get your inventory running on all cylinders.
Effective inventory management is critical to your eCommerce store.
The most common mistakes people make when managing their inventory are leaving out products with low demand, not tracking inventory levels closely enough, and needing more stock.
Avoid being caught without inventory of a product you sell or running out of an item that has recently sold well.
If you're having trouble organizing your inventory, here are some quick tips:
Check for items that aren't selling as often as others. If an item is selling poorly, it may be time to cut back on how many products you order from your suppliers or manufacturers (and, therefore, how much space they take up in storage).
Remember seasonal items.
Track orders closely so you know exactly when shipments arrive and what's being shipped out next door - this makes it easier for everyone involved because there is less guesswork involved in fulfilling orders correctly.
Write killer product descriptions
It's true that good products sell themselves. However, even if you've got the best product in the world, it means little if no one knows about it.
That's where a killer product description helps.
A well-written product description will do more than describe what your product does: It'll also convince your customers they need to buy it.
So how do you write a killer product description? Here are some tips:
1. Use short sentences and simple language.
2. Use active voice (instead of passive).
3. Be specific—don't use vague adjectives like "high quality." Instead, say exactly what makes the product high quality (e.g., "it uses high-density foam").
4. Write in the present tense.
5. Use the "as" construction. You'll notice that many product descriptions start with something like, "This is...," or "As we all know..." This helps set the stage for what's coming next.
Start re-targeting your shoppers.
If you want to increase your sales, it's essential to keep shoppers visiting your site. You can re-target them with ads as they search the web.
Re-targeting works by tracking what people search for and then showing ads for those things as they explore the web.
For example, if someone visits your site but doesn't buy anything yet, you can follow up with them on Google Ads (or wherever else) with an ad that says, "Hey! Come back to us!"
In addition, re-targeting is a great way to bring people back to your eCommerce store after they've left your website—it gives retailers more opportunities to connect with potential customers.
And when done well, it can significantly impact conversions and ROI too.
Add a chat bot
If your eCommerce store struggles to keep up with customer demand, consider whether a chat bot is right for your company.
Chat bots are becoming increasingly popular in the eCommerce world for a good reason.
They can provide a more personalized experience for customers by answering their questions, making recommendations based on purchase history, and even providing automated order fulfillment services.
Here are three reasons why your eCommerce store should consider incorporating a chat bot:
1) Chat bots help boost sales.
2) They allow you to serve your customers' needs better.
3) They can help you save time and money on customer service and order fulfillment.
Create a rewards program for existing customers
1. Identify your rewards. What do your customers want? Which of your products excites them?
2. Set up a rewards program that incentivizes them with these rewards. Make sure the rewards are attainable and that they are also relevant to your business. If you're a coffee shop, giving away bottled water will probably not be as enticing as giving away gift cards, coffee mugs, or unique t-shirts with your logo.
3. Offer discounts and free items to entice customers into buying more of your products and services, which will also help them remember your brand on their terms.
Boost customer support and onboarding for your new customers.
Commit to making this year all about top-notch customer support.
So whether you choose to automate or outsource depends on what works for you—but either way, make sure you have a plan in place for onboarding new customers and helping them get started on their journey with your eCommerce brand.
Find ways to make your product stand out from your competitors.
When trying to differentiate your product from other products on the market, it's essential to know your competitor's strengths.
If you know what their strengths are, then you can take a look at how your product stacks up against those strengths.
Every eCommerce business has its unique assets and liabilities.
When trying to make your product stand out from competitors' offerings, it helps to understand what makes them successful—and why they might be vulnerable.
Once you've identified the areas where your company has an advantage over other companies, you can focus on leveraging those advantages to win customers over your competitors.
Improve your customer experience
The most crucial part of eCommerce is the customer experience. It's about more than just the product, packaging, delivery, or payment options.
Everything that happens before, during, and after a sale determines whether your customers will come back for more.
Finally…
I hope you found this list useful and that it helps you gain a competitive advantage this year.
If you have any questions, feel free to reach out!