When sales are slow, most brands panic and add a discount.
But the best ones?
They pre-sell the experience, long before the product ever arrives.
Let’s break it down:
1. Why Pre-Selling Works
People don’t just buy products; they buy anticipation.
Ask anyone who’s ever preordered an iPhone, a pair of Jordans, or even a seasonal candle drop.
You’re not just selling utility; you’re selling a transformation.
But only if they can see it before it happens.
2. Sell the Experience First
This is what most stores get wrong.
Your customer doesn’t want a “satin-lined hair bonnet.”
They want to wake up pretty.
They want to skip heat damage.
They want to walk past the mirror at 6 a.m. and still look soft.
That’s what you sell.
Don’t show me the bonnet.
Show me what happens after.
3. Swipe These Pre-Sell Lines Today
Use these in your product page headers, email intros, and social captions:
“Built for the mornings you want to quit but can’t afford to.”
“What [Customer Name] wore before closing 3 deals in one day.”
“For parents who need 12 hours of sleep but only have 6.”
“Turns a ‘just got off work’ look into ‘still got it.’”
“Looks expensive; feels like Sunday.”
You’re not selling ingredients.
You’re selling the outcome.
4. Add This to Your Funnel Now
Before your customer gets the shipping confirmation,
they should feel like they’ve already become the version of themselves they wanted to be when they clicked “buy.”
Here’s what to do:
On your product page: Add a customer quote above the fold that highlights the after, not the specs.
→ “This saved my morning routine; I don’t even need makeup anymore.”In your welcome email: Use a pre-header that sells the future.
→ “You just bought yourself 30 extra minutes of sleep.”In your social ads: Use a split screen: left side = ‘before’ life, right side = life after using your product.
5. Your Offer Is Only as Good as the Movie Playing in Their Head
If they can't picture themselves using it, loving it, and benefitting from it, they won’t buy.
They need a trailer.
A 5-second preview of the life they’ll unlock.
You don’t need more features.
You need cinema.