The Guide to Choosing A Good E-Commerce Business Name
When you sell online, the name for your e-commerce site is a crucial part of establishing your brand identity.
The first thing a new customer sees when they come to your website is the name of your business, and you want to make sure it represents you well. The wrong name can confuse customers, limit your ability to grow in future, or even hurt your SEO.
But how do you know if a name is going to be good for your brand?
Be relevant. Your business name should be relevant to your industry
If your e-commerce site name is related to what you do, it helps people make a connection between you and the services or products you provide. This makes it easier for them to remember you and what you have to offer, which is good for business!
Don’t use words that are hard to spell or cannot be easily pronounced
Want to know the fastest way to lose a customer? Give them a name that's hard to spell or can't be pronounced.
Just think: How many of your favorite brands have complex names? I'm willing to bet not many. You want people to remember your brand, and to do that, you need a name they can easily recall. It's easier for consumers to bring up your brand in conversation if it's simple and memorable.
Fit well on your logo. Whether you're designing your own logo or hiring someone else to do it, your business name should fit well into whatever design you choose
There are many factors that will affect how easy or difficult it will be to integrate your e-commerce site name into a logo. Here are some things to keep in mind when choosing both:
1. The length of the name: A longer business name will take up more space and may make it harder to create a design that looks balanced.
2. The number of words in the name: If your business name has two words, there's less chance that they will have to be split up in order to fill space appropriately. However, if your business name has four or five words, you may have to split them up on opposite sides of the logo or incorporate each one individually into separate designs.
3. The consonants and vowels in the words: There are certain letters that are easier to work with when designing logos, such as "S" and "X." Other letters like "T" aren't as flexible because they don't lend themselves as easily for use in different designs and styles.
Say something about your business. You want it to communicate something about what you do and who you are
For instance, a food company that specializes in salads and wraps might want to convey a sense of health and vibrancy. A landscaping business that focuses on environmental sustainability might want to give off the feeling of earthiness or organic growth. These are the kinds of things your brand name should be able to communicate to potential customers.
Take some time to brainstorm synonyms for words related to your industry or the core values of your company.
Avoid long names. Long business names tend to get lost in the shuffle and can be difficult for customers to memorize and recommend to others
Sometimes it can be difficult to pin down the exact name you want for your e-commerce business, and sometimes that means you end up with something quite long. And while a long business name might seem like a good idea at the time, in reality it can cause some serious problems.
That's because long names tend to get lost in the shuffle: They're hard to remember, difficult to tell people about, and will likely be shortened and bastardized by your customers anyway.
So what should you do if you've got a long-winded business name for your business? My recommendation is simple: Change it!
Make sure to keep it short and sweet, and you'll be golden.
Don't use acronyms or numbers in place of words in your brand name
While acronyms may look cool, they aren't always good for business because customers won't know how to refer to you without spelling out the entire name.
First of all, people will have to remember whether they're supposed to read the word as "3" or "three." Second of all, some people will probably never even think about writing out the word "three," and they'll just write "3," so you'll lose the connection with your brand name.
Here’s another example: If you are trying to sell packages to help people start their own business, it may be confusing to name your company "PKGSTRT." If you want to educate people about the proper care of their pets, don't call your company "4U2C" or "4PETS."
If you want your brand name to be easily recognizable and remembered by as many people as possible, make sure that it is easy for people to spell and pronounce.
In summary
You need a strong e-commerce brand.
And a strong brand needs a strong name.
Your business name is the first thing people will hear about you. It's what they'll see and notice when they're scrolling through social media or doing a quick Google search. That's why it's so important to make sure your business name is catchy and memorable, so customers can build an association with you that's easy to remember, and that they'll want to keep coming back!