The Ins and Outs of E-Commerce Returns: How to Keep Customers Coming Back
The holiday shopping season is a busy time for retailers.
Approximately two-thirds of holiday shoppers made at least one return or exchange in previous holiday seasons.
While you might think of returns as lost sales, they don't have to be detrimental to your e-commerce business.
In fact, a thoughtful return and exchange policy can lead to increased customer loyalty and repeat purchases.
In this Substack, I'll cover everything you need to know to create a customer-friendly return policy:
What a return policy is and how to write one
Why your policy should focus on customer needs
Return policy examples and templates
Tips for efficient returns and exchanges
Strategies for smoother post-holiday returns
A handy return policy checklist you can use for quick reference
With some planning and forethought, you can turn returns into an opportunity, not a loss.
Read on to learn how to create a policy that benefits your business and makes customers happy.
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