Turn Bulk Email Into A Personalized Offer: A Substack About Segmenting Your Customer E-mail List
E-commerce businesses rely heavily on e-mail marketing to reach customers and drive sales.
However, sending the same generic e-mail to your entire list may yield different results than you need for your WiFi business.
This is where segmenting your e-mail list helps.
By dividing your e-mail subscribers into smaller groups based on their interests, behaviors, and demographics, you can create personalized and targeted e-mail campaigns that are more likely to resonate with your customers and drive sales.
In this Substack, I will discuss 10 steps to segment your e-commerce customer e-mail list.
Benefits of segmenting your customer e-mail list
Increased Open Rates and Click-Through Rates
According to a study by Mailchimp, segmented e-mail campaigns have an open rate of 14.32% higher than non-segmented campaigns.
Additionally, segmented campaigns have a click rate that is 100.95% higher than non-segmented campaigns.
This demonstrates the effectiveness of segmenting your e-mail list and targeting your campaigns to specific groups of subscribers.
Personalized Content
Segmenting your e-mail list allows you to create personalized content for each group of subscribers.
This can include product recommendations, promotions, and relevant content.
According to a study by Campaign Monitor, e-mails with personalized subject lines have a 29% higher open rate and a 41% higher click rate than e-mails without personalized subject lines.
Increase engagement and drive sales.
Increased Customer Retention
Segmenting your e-mail list can also help with customer retention.
By creating targeted campaigns for specific groups of subscribers, you can increase their loyalty to your brand.
According to a study by Smile.io, increasing customer retention by just 5% can increase profits by 25% to 95%.
Improved Customer Experience
Segmenting your e-mail list can also improve the customer experience.
By sending relevant and personalized content to your subscribers, you can make them feel valued and understood.
Accenture has divulged that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
Segment to enhance the customer experience and drive sales.
Better ROI
Segmenting your e-mail list can yield a better return on investment (ROI).
Campaign Monitor found that segmented e-mail campaigns have a 760% increase in revenue compared to non-segmented campaigns.
Why is this crucial?
Well, this demonstrates the effectiveness of segmenting your e-mail list and creating targeted campaigns for specific groups of subscribers.
Here's how to segment your e-mail lists:
Collect Data on Your Subscribers
The first step in segmenting your e-mail list is to collect data on your subscribers. This can include their purchase history, location, and e-mail engagement.
Collecting this data allows you to create segments based on their interests and behaviors.
An Epsilon study detailed that e-mails with personalized subject lines have a 29% higher open rate and a 41% higher click rate than e-mails without personalized subject lines.
This demonstrates the importance of collecting data and personalizing your e-mails.
Define Your Segments
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