10 Quick Tips to Make Your E-commerce Site More Engaging Now
Your e-commerce site is like a living, breathing entity. It should be nurtured and updated regularly to stay fresh and relevant. But updating your website can seem daunting! "How do I know what needs updating first?" "Where do I start?" "Will my customers even notice if I don't change anything?" These are all valid questions that we hear from our clients pretty often. So today, I'll share with you the easiest ways to update your e-commerce site right now—without breaking the bank or dealing with complicated coding issues. Ready? Let's get started.
Update your fonts.
You can't underestimate the importance of fonts. They're the first thing your customers will see, so you want them to be easily read and consistent with your brand. My advice? Use legible fonts across all devices (e.g., desktop computers, laptops, smartphones), available on all major operating systems (Windows, macOS), and have comprehensive support among e-commerce platforms. Fonts with narrow support are more problematic for users who browse with limited bandwidth or use older browsers.
Add a few throwback elements.
You might be a brand that has been around for decades, or you could have just launched your e-commerce site this month. Either way, incorporating a few throwback elements into your site's design is always a good idea.
For example, if you're an old-school store with vintage products and packaging, show off those retro images. If you want to use vintage photos but don't want to stray too far from the modern world of e-commerce, try using only one or two old images on your landing page with other photos and graphics.
Another option is to include an old logo or font in select areas on the website (for example, the header). This will give visitors the feeling that they're shopping somewhere special with a history behind it – even though there's nothing wrong with using new technology.
Change the color scheme.
Changing your brand's color scheme is one of the easiest ways to ensure your e-commerce site looks fresh and updated. Colored text, backgrounds, and images can help you create a better user experience for your customers.
Here are some tips for choosing a new color scheme:
Make sure it's easy to read. You don't want customers squinting at your website when they're trying to browse or buy something! Use bright colors that clearly contrast each other so that users can easily see what they're looking at on any device type or lighting condition.
Pick colors that match the tone of your brand story. If you have an outdoor furniture store, it will make sense to use vibrant shades like orange or red—these are festive hues associated with summertime activities such as picnics in parks or barbecues under stars (or rain clouds). If you run an online pet store, consider using soft pastels like lavender, mint green, and sky blue—they're calming tones perfect for furry friends.
Simplify your site's layout.
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