Reeling in the Big Catch
19 Underrated Best Practices to Outwit Your E-commerce Competition before the Holidays 2023
Attention all e-commerce store owners: The holiday season is just around the corner, and it's time to start preparing your nets to catch the year's biggest sales.
But beware, the competition in the sea of e-commerce is fierce, and you must outwit your competitors if you want to reel in the big catch.
In this Substack, I'll share 19 underrated best practices for outsmarting your e-commerce competition before the holidays in 2023.
So, grab your tackle box, and let's dive into new depths of e-commerce success!
Cast your net wide with social media. Social media is a powerful tool to increase your reach and customer base.
Use SEO bait to lure in customers. Optimize your website for search engines with keywords related to your products. According to Moz, you can achieve a 15% increase in traffic through SEO optimization.
Use retargeting to prevent customers from slipping away. Use retargeting ads to remind customers of their forgotten items in their cart. (Source: Criteo)
Create a storyboard for your brand. Focus on the visual representation of your brand to create a clear message for your customers.
Reel in the catch with a targeted email campaign. Provide personalized content to your customers through email marketing. According to Campaign Monitor, email campaigns with personalized subject lines generate 26% more opens.
Build a community of loyal customers. Create a sense of community with your customers through social media and review platforms. According to Qualtrics, 84% of consumers trust online reviews as much as personal recommendations.
Offer free bait to lure in new customers. Provide freebies or a free trial to incentivize potential customers. According to Shopify, 51% of shoppers prefer a free trial over any other type of promotion.
Trim the fat with efficient operations. Optimize your back-end operations to increase efficiency and reduce costs. According to McKinsey, companies with optimized operations can increase profits by 20-30%.
Keep your fishing nets clean. Optimize your website for fast loading time and easy navigation. According to Google, 53% of mobile users will abandon a website if it takes longer than 3 seconds to load.
Use customer feedback as chum to refine your process. Collect customer feedback on your products and services to improve customer satisfaction. According to Forbes, customer feedback can increase revenue by 25%.
Swim with the big fish in the industry. Partner with industry experts or influencers to expand your network. According to Nielsen, 92% of consumers trust recommendations from influencers over traditional ads.
Don't let your competition off the hook. Keep an eye on your competitors and their pricing strategy. According to CXL, 60% of consumers check prices on a competitor's website before purchasing.
Hook your customers with your blog content. Use blog content to provide valuable information about your industry and products. According to HubSpot, websites with blogs have 434% more indexed pages.
Use humor to catch your customers' attention. Use humor in your marketing campaigns to create a memorable customer experience. According to Nielsen, ads that make people laugh are 47% more likely to be remembered.
Cast your net wide with international shipping. Expand your customer base by offering international shipping. According to Pitney Bowes, cross-border e-commerce is expected to reach $1 trillion by 2022.
Use a catchy slogan. A memorable slogan can help your brand stand out in a crowded market. According to Creative Bloq, a strong brand message can increase sales by up to 23%.
Swim upstream with unique product offerings. Offer unique products or customize products to meet your customers' needs. According to Shopify, customization can increase sales by 8-10%.
Keep bait in the water all year long. Maintain social media and email campaigns year-round to stay top-of-mind with your customers. SuperOffice says email campaigns sent during non-peak hours have higher open rates.
Stay nimble and adapt. The e-commerce landscape is forever changing, so keep an eye on emerging trends and adapt your strategies accordingly. As the wise old sailor says, "The sea may rove, but the agile fisherman can always cast his net in new waters."
So, there you have it, e-commerce store owners.
With these 19 underrated best practices to outwit your e-commerce competition before the holidays of 2023, you'll be able to cast your net far and wide and reel in the biggest catch yet.
Happy fishing!