Riding the Tides of E-Commerce Success
15 Budget-Friendly Best Practices to Boost Your Sales and Make a Splash This Holiday Season!
Drowning in a sea of stagnant e-commerce sales?
Fear not, for there are plenty of ways to breathe new life into your online business and rise above the waves.
So, if your e-commerce sales have come to a halt, prepare to unleash the power of the ocean and turn the tide in your favor!
There are plenty of budget-friendly best practices you can try to reignite your sales and make a big splash this holiday season.
Without further ado, here are 15 tips to help you boost your e-commerce sales:
Optimize your website for mobile devices - Over 50% of e-commerce sales are made on mobile devices (source: Adobe Analytics).
Experiment with different ad formats on social media.
Run a referral program - referrals are the second most trusted form of advertising (source: Nielsen).
Make your checkout process as smooth as possible - 69.23% of shopping carts are abandoned before purchase (source: Baymard Institute).
Offer free shipping - 73% of customers say that free shipping is essential to their online buying decisions (source: UPS).
Use live chat to communicate with customers - 29% of customers prefer to communicate with businesses through chat (source: Salesforce).
Use abandoned cart emails to remind customers of unpurchased items - these emails have a 46.1% open rate (source: Omnisend).
Upsell related products during checkout - upselling can increase your average order value by 10-30% (source: HubSpot).
Use email marketing to stay in touch with your customers and offer exclusive deals. According to a study by Campaign Monitor, email marketing has an ROI of 4400%.
Collect and utilize customer reviews - 91% of consumers read online reviews before purchasing (source: Qualtrics).
Provide excellent customer service and respond to customer inquiries in a timely manner. According to a study by HubSpot, 90% of customers say customer service quality is an important factor when deciding where to shop.
Use popups to offer discounts or collect email addresses for your email marketing campaigns. According to a study by OptinMonster, popups can increase conversion rates by up to 400%.
Offer multiple payment options to make it easy for customers to make a purchase. According to a study by Shopify, customers who are presented with multiple payment options are 60% more likely to complete a purchase.
Create a blog to provide valuable content to your customers and drive traffic to your website. According to a study by HubSpot, businesses that blog get 55% more website visitors than those who don't.
Catch their eye with a siren's song. Create a sense of urgency by using countdown timers for sales or limited-time offers. According to a study by ConversionXL, countdown timers can increase conversions by up to 332%.
And now for the icing on the cake, here are 10 incredible budget-friendly e-commerce apps that you can use to boost your sales and marketing efforts:
Hootsuite - Manage multiple social media platforms from one place.
Google Analytics - Track your website traffic and customer behavior.
Canva - Create beautiful graphics for social media and ads.
Mailchimp - Create and send email campaigns to your customers and subscribers.
Tawk.to - Add a free live chat to your website to communicate with customers in real time.
Smile.io - Create a loyalty program to reward customers for repeat purchases.
ReConvert - Create thank you pages to upsell related products and offer discounts on future purchases.
Yotpo - Collect and display customer reviews on your website.
Klaviyo - Create targeted email campaigns based on customer behavior and interests.
Google Adsense - Monetize your blog or website with relevant ads.
With these tips and tools, you can make a splash in the e-commerce sea and boost your sales in time for the holiday of 2023.
So don't be afraid to dive in and try something new – you never know what might catch your customers' attention.
May the winds be in your favor. Arrr!