White labeling is a great way to stand out in the e-commerce world.
After all, it takes much work to compete with the number of products available on Amazon and other platforms.
Instead of trying to develop your unique product, why not use an in-demand one and brand it?
One effective strategy is to white-label products, which involves branding and customizing existing products from suppliers.
This approach lets you take advantage of established supply chains and focus on marketing and distribution.
In this Substack, I'll share how to choose the right products for white labeling, popular products during a recession and the holidays, how to pick the right supplier, email marketing strategies, and how to increase sales.
Why White Label?
White labeling is a cost-effective solution for businesses that want to sell high-quality products without product development. It allows for lower entry costs, faster market time, and less risk.
Did you know that US annual private label sales are projected to reach $133 billion by 2024?
That's nearly 25% of all consumer purchases. In other words, white labeling is popular because it works.
Choose the Right Products for White Labeling
Want to know how to make your white-labeled product stand out?
It's all about the features.
When choosing products to white-label, consider factors such as demand, profitability, and differentiation.
The best white-labeling products have high demand and low competition—so you don't have any trouble selling them.
Popular products for white labeling include:
Skincare
Supplements
Food products
Clothing
Consider adding unique or meaningful product features, such as personalized branding or novel ingredients, to stand out from competitors.
Popular Products to White Label during a Recession
Consumers are more price-conscious when the economy is down and prioritize essential items.
White labeling everyday products such as cleaning products, personal hygiene, and kitchen items can be profitable.
In addition, practical items such as home fitness equipment, educational tools, and remote work accessories increase in demand during a recession.
Crowd-Pleasing Products to White Label during the Holidays 🎄
It's that time of year again: The holiday season!
And with the holiday season comes gift-giving, which means it's also time to ensure that your store has plenty of holiday-themed products for shoppers.
While many people are looking for something unique, some items can help you stand out from the crowd.
Consider white labeling holiday-themed items such as:
Ornaments
Decorations
Gift baskets
Personalized or customized items, such as candles with custom messages or skincare gift sets with personalized packaging, is also quite popular during the holidays.
Pick the Right Supplier for Your White-Label E-commerce Products
Finding the right supplier is one of the most critical decisions you'll make when it comes to white labeling.
After all, you want to be able to trust them with your brand name and reputation.
You need a supplier that has a proven track record, high-quality products, and competitive pricing.
Check out their reviews and testimonials—they'll be able to tell you if they've been successful with other brands in the past.
You should also communicate your branding and customization requirements up-front so there are no surprises down the line.
Further, a reliable supplier should be open to customization and provide timely shipping and delivery and a quality product at an affordable price.
Customize Your Branding
Once you've identified the right product and supplier, it's time to add your brand's personality!
You can customize your branding by designing a logo, packaging, and marketing materials that align with your brand's message.
Make sure your logo is recognizable and stands out from your competition.
Set Competitive Prices
If you're looking to make a profit, you have to price things right.
Luckily, there's a simple formula that can help you figure out what your customers are willing to pay:
(Total Cost of Production) X (Brand Loyalty) X (Competition) = Price
If you want to get serious about pricing, you should consider how much your customers will pay for the quality of your product.
Consider what else they might buy—or what else they might buy instead—and set a price that matches your marketing strategy.
Email Marketing Strategies to Promote Your White Label E-commerce Product Launch
Five tips that will make your emails a hit!
Segment Your Email List: "Dear Customer" will not be enough if you aim to reach the right audience. Segmenting your email list based on interest and behavior is crucial to boost your open rates. Did you know that segmented email campaigns have higher open rates than non-segmented campaigns? Dividing your subscribers based on past purchases, preferences, or demographics can make your email more relevant and personalized. According to Mailchimp, segmented email campaigns have an open rate of 14.32% higher than non-segmented campaigns.
Make it Personal: I know you're tempted to open your email with: "Dear valued customer," but that's boring as watching paint dry. Use your subscriber's name instead! Adding personalization to emails improves your click-through and conversion rates. According to a study by Experian, personalized emails have a transaction rate that is 29% higher than non-personalized emails.
Entice with Promotions: When it comes to email marketing, everyone loves a good deal. It's like receiving a gift, and everyone likes gifts! Highlight exclusivity, such as early-bird pricing, limited-time offers, or free shipping. A study by Shopify found that email campaigns with discounts and promotions had an open rate of 19.58% and a click-through rate of 2.1%.
Add Some Oomph! Your content creates a mental image of your brand, so you can't leave it dull. Engage your subscribers with compelling content that's visually appealing. Use eye-catching images, infographics, or videos to grab their attention. According to a HubSpot study, 65% of people prefer image-heavy emails, so get creative!
Include Clear CTAs: Your email should have one clear call-to-action (CTA) that encourages subscribers to act. Something as simple as "Shop now" can make a difference in your click-through rate. Make sure your CTA stands out and is easy to find. According to Campaign Monitor, emails with a single CTA increased clicks by 371% and sales by 1617%.
Boost Your Sales with White Label Products
You know what they say: you can't sell something if no one knows it exists.
That's why white labeling is such a great way to expand your product portfolio, increase sales, and reduce costs. It allows you to offer differentiated products without having to spend money on developing them yourself. And because it's so easy for customers to feel like they're getting a more personalized experience with a white label product, they'll be more likely to buy from you than from someone else.
Here are some of the ways you can make sure your white label products really shine.
Branding: Branding is the cornerstone of any successful business strategy—and when it comes to white labeling, branding is especially important because it helps distinguish your product from your competitors'.
Content marketing (Blogs, whitepapers, press releases, pillar content): You need content marketing because people want information—and they'll turn to their favorite sources for product info when they need it most.
Affiliate marketing: Use affiliate marketing tactics to increase brand awareness and generate leads.
SEO: SEO helps drive traffic to your website or landing page where customers can learn more about your products or services.
Emphasize the unique features and benefits of white label products and provide outstanding customer service to build customer loyalty.
Finally
White labeling has become a popular business strategy and for good reason. From low entry costs to faster time to market, white labeling has many benefits.
To make your white-labeling product launch successful, research your target audience, find the right supplier, customize your branding, set competitive prices, and focus on marketing your product to potential customers.
So, let’s start making it your own and watch your business flourish!