E-commerce Gold: 15 White Label Products to Help You Sleigh The Holiday Season
Jingle bells, jingle bells, it's time to sleigh the game with your white-label products this holiday season!
If you're a Santapreneur looking to boost your sales during the festive period this year, I've got you covered.
White-label products are the perfect gift that keeps giving – you can personalize them to your heart's content and sell them like hot cocoa on a snowy day.
But what exactly are white-label products?
Simply put, white-label products are those manufactured by one company and sold under another company's brand.
The best part?
You can make them your own and sell them at a markup.
So grab your reindeer, and let's dive into the 15 best white-label products to sell
Aromatherapy candles: According to Forbes, the global candle market is expected to reach $13.2 billion by 2026. Everyone loves the ambiance of a candle, and you can easily customize them to make them unique.
Customized phone cases: With virtually everyone owning a phone, customized phone cases are a hot commodity that can be sold for a premium price.
Pet toys: Did you know the American Pet Products Association reported $103 billion spent on pets in 2020? Offering unique and high-quality pet toys is an opportunity to tap into a lucrative market.
Art supplies: Tap into the creativity of your customers by offering a range of personalized art supplies. From paint sets to sketchbooks, help them unleash their inner Picasso or van Gogh.
DIY craft kits: With the popularity of do-it-yourself projects, offer customized craft kits that cater to the various interests of your target customers.
Personalized mugs: Customized mugs are perfect for hot cocoa, coffee, or tea during the holiday season. Add personal messages or graphics to make them unique.
Handmade soaps: Statista reported soap sales exceeding $4 billion in the United States alone in 2020. Offer unique and handmade soap options with natural ingredients for a luxurious touch.
Gourmet popcorn: Popcorn sales were projected to surpass $1.4 billion by 2023, according to ResearchandMarkets. Mix it up with various flavors and color schemes.
Customized water bottles: Water bottles are a practical item that everyone needs. Add personalization options to make them unique to each customer.
Beauty products: Capitalize on the beauty industry by offering customized and high-quality skincare or makeup products.
Personalized jewelry: Everyone loves a unique piece of jewelry, and you can offer a wide variety ofpieces to match your target audience’s preferences.
Fitness equipment: Do you have a fitness-related audience? Offer customized exercise equipment that caters to their individual fitness needs.
Customized home decor: Spruce up homes for the holidays with warm home decor items. From festive wall hangings to personalized doormats, offer products that make every abode merry and bright.
Travel accessories: With holiday travel dates approaching, offer unique and necessary travel accessories aligned with your brand.
Embroidered clothing: Adding customized embroidery increases the appeal and allows for more incredible personalization options.
Now that you have 15 proven white-label products, how do you effectively market them during the holiday season?
Using retargeting ads can entice previous visitirs to return to your site and make a purchase.
Offering intriguing holiday promotions via email marketing can also attract new customers.
Authenticity also plays a crucial role in selling white-label products.
It's essential to showcase your white-label brand's unique branding and customization options.
Highlighting positive customer reviews and feedback also helps to build trust and promote authenticity.
Final thought
So there you have it, dear Santapreneur - the 15 best white label products to shine this holiday season, coupled with retargeting ads and authenticity.
May your sales be merry and your profits be bright.
Wishing you a successful and joyful holiday 2023!